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Dark Patterns

Dark Patterns are user interface that tricks users into making decisions that benefit the interface's holder to the expense of the user.

Authors

Authors and/or Contributors
Jean-Louis Huynen

Nagging

Repeated requests to do something the firms prefer

Internal MISP references

UUID 1187c11d-7506-4d7d-95a2-a55d9dfe3618 which can be used as unique global reference for Nagging in MISP communities and other software using the MISP galaxy

External references

• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Nagging']

Activity Messages

Misleading notice about other consumers' actions

Internal MISP references

UUID 349f3f22-2f5c-4cba-903f-6c9db2c73d9b which can be used as unique global reference for Activity Messages in MISP communities and other software using the MISP galaxy

External references

• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Social Proof']

Testimonials

Misleading statements from customers

Internal MISP references

UUID ffe91c0a-1aa7-450d-9c2e-28a0292ea513 which can be used as unique global reference for Testimonials in MISP communities and other software using the MISP galaxy

External references

• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Social Proof']

Roach Motel

Asymmetry between signing up and canceling

Internal MISP references

UUID 9175e2d8-80bc-4d72-bc28-d5502c47e2ed which can be used as unique global reference for Roach Motel in MISP communities and other software using the MISP galaxy

External references

• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Obstruction']

Price Comparison Prevention

Frustrates comparison shopping

Internal MISP references

UUID 0303d7fa-eb2a-417d-ae79-2d5ff4f8b992 which can be used as unique global reference for Price Comparison Prevention in MISP communities and other software using the MISP galaxy

External references

• https://www.darkpatterns.org/ - webarchive
• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Obstruction']

Intermediate Currency

Purchases in virtual currency to obscure cost

Internal MISP references

UUID 9f0c9e89-75ab-4b6b-981e-ae8161c0d3e3 which can be used as unique global reference for Intermediate Currency in MISP communities and other software using the MISP galaxy

External references

• https://www.darkpatterns.org/ - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Obstruction']

Sneak into Basket

Item consumer did not add is in cart

Internal MISP references

UUID c4ae0bb6-cd07-46f5-b2c5-ec2df04e5484 which can be used as unique global reference for Sneak into Basket in MISP communities and other software using the MISP galaxy

External references

• https://www.darkpatterns.org/ - webarchive
• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Sneaking']

Hidden Costs

Costs obscured / disclosed late in transaction

Internal MISP references

UUID b2e1e74b-a740-4f8c-b8f4-6822ee7d197d which can be used as unique global reference for Hidden Costs in MISP communities and other software using the MISP galaxy

External references

• https://www.darkpatterns.org/ - webarchive
• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Sneaking']

Hidden subscription / forced continuity

Unanticipated / undesired automatic renewal

Internal MISP references

UUID fbd42a71-0adb-4fb4-a2f7-47c8113d5cab which can be used as unique global reference for Hidden subscription / forced continuity in MISP communities and other software using the MISP galaxy

External references

• https://www.darkpatterns.org/ - webarchive
• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Sneaking']

Bait & Switch

Customer sold something other than what's originally advertised

Internal MISP references

UUID 92d3a49e-6443-4dbf-a82a-fbc6e7cb1130 which can be used as unique global reference for Bait & Switch in MISP communities and other software using the MISP galaxy

External references

• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Sneaking']

Hidden information / aesthetic manipulation / false hierarchy

Important information visually obscured

Internal MISP references

UUID 339df582-ff4d-4d62-9815-58e06014ba8f which can be used as unique global reference for Hidden information / aesthetic manipulation / false hierarchy in MISP communities and other software using the MISP galaxy

External references

• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Interface Interference']

Preselection

Firm-friendly default is preselected

Internal MISP references

UUID c2e274a5-2629-42a5-8c72-fd841f26c819 which can be used as unique global reference for Preselection in MISP communities and other software using the MISP galaxy

External references

• https://petsymposium.org/2016/files/papers/Tales_from_the_Dark_Side__Privacy_Dark_Strategies_and_Privacy_Dark_Patterns.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Interface Interference']

Toying with emotion

Emotionally manipulative framing

Internal MISP references

UUID 9ca69b66-3497-473e-a0fd-44ff05f20703 which can be used as unique global reference for Toying with emotion in MISP communities and other software using the MISP galaxy

External references

• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Interface Interference']

Trick questions

Intentional or obvious ambiguity

Internal MISP references

UUID edf55230-f295-45d8-9be0-8ceb201154d6 which can be used as unique global reference for Trick questions in MISP communities and other software using the MISP galaxy

External references

• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Interface Interference']

Disguised Ad

Consumer induced to click on something that isn’t apparent ad

Internal MISP references

UUID e19cbaaf-0f6d-4607-aff6-0608d361efdf which can be used as unique global reference for Disguised Ad in MISP communities and other software using the MISP galaxy

External references

• https://dl.acm.org/citation.cfm?id=3174108 - webarchive
• https://www.darkpatterns.org/types-of-dark-pattern - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Interface Interference']

Confirmshaming

Choice framed in way that seems dishonest / stupid

Internal MISP references

UUID 45259adf-e499-42f6-9813-c16a6606b467 which can be used as unique global reference for Confirmshaming in MISP communities and other software using the MISP galaxy

External references

• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://www.darkpatterns.org/types-of-dark-pattern - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Interface Interference']

Forced Registration

Consumer tricked into thinking registration necessary

Internal MISP references

UUID 6cb4c01c-9edc-40fb-8744-ac866f64c695 which can be used as unique global reference for Forced Registration in MISP communities and other software using the MISP galaxy

External references

• https://petsymposium.org/2016/files/papers/Tales_from_the_Dark_Side__Privacy_Dark_Strategies_and_Privacy_Dark_Patterns.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Forced Action']

Low stock / high-demand message

Consumer falsely informed of limited quantities

Internal MISP references

UUID e8fe07aa-83c1-44c5-9042-fb3449a5ab94 which can be used as unique global reference for Low stock / high-demand message in MISP communities and other software using the MISP galaxy

External references

• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Urgency']

Countdown timer / Limited time message

Opportunity ends soon with blatant false visual cue

Internal MISP references

UUID bab8c47f-2f1d-47ba-ae53-9c2c49c0f520 which can be used as unique global reference for Countdown timer / Limited time message in MISP communities and other software using the MISP galaxy

External references

• https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns-v2.pdf - webarchive
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3431205 - webarchive

Associated metadata

Metadata key	Value
category	['Urgency']